Google Uses Iconic Doodle to Launch Conversational AI Search Feature Globally 

Key Highlights :

Google leverages its homepage Doodle to promote AI Mode, a Gemini-powered wiser, conversational search feature.

The new feature enables people to ask multi-part questions in text, voice, or image input and be answered with rich, AI-generated responses.

Key Background:

AI Mode initially was launched in early 2025 as an opt-in feature through Google's experimental site, Search Labs. It was designed to push regular search forward by integrating conversational AI to allow the user to use the search engine more naturally. Advanced queries could be tested out by users and receive aggregated answers to pave the way for a more smart and user-centric search experience.

The basis of this innovation is Gemini, Google's advanced large language model designed to comprehend and generate responses to complex inputs. Gemini drives AI Mode to process multiple types of queries, from voice commands to image prompts, and return rich contextualized results. This comprehension power enables users to explore complex topics without having to skip over a series of search results, and the process of finding information becomes less complicated.

What is notable about this rollout is its use of Google's homepage Doodle to promote AI Mode. Traditionally, the Doodle is for world events, historical figures, or cultural landmarks. In dedicating such valuable digital space to a feature product, Google signals the importance of AI Mode not just as an application, but as a cornerstone of its new brand identity. The campaign places AI-powered search at the center of the user experience and is a strategic move forward in Google's AI journey.

This marketing campaign also comes at the same time as the increased global competition to be the leader in AI search technology. Competitors are introducing standalone AI tools, so Google is betting the farm on expanding its existing infrastructure. Instead of building an entirely new whole platform, Google is choosing to build depth into its existing Search platform—a already-billion-user-strong ecosystem

India's involvement in this launch is particularly significant. The country's growing internet population, especially mobile-derived, is a fertile environment for AI Mode to set down its roots. With its people increasingly relying on voice and visual inputs for regular search activities, India is a challenge and proving ground for future-generation features.

By integrating AI Mode into the ordinary search experience and highlighting it with its most visible digital icon, Google is making a definitive break from traditional to intelligent search. It reflects the vision of the company to make search more conversational, multimodal, and intuitive—ultimately shaping the future of how people find and understand information.